“Camelpak” or “camel pack” (for “Northface” (for “The North Face,” “Tim Horton’s” (for which cannot include an apostrophe due to character limitations).Whether due to typos, misremembering unique brand spellings or the Mandela Effect, many branded keywords worth tracking are actually misrepresentations of the brands that they’re referencing.įor example, the term “Hydroflask” might refer to the actual Hydro Flask brand or similar types of water bottles. Here we’re talking about mentions of specific products or product lines tied to a particular brand (think: “McRib”):Īnd in some cases, product-related keywords might also be coupled with the brand it’s produced by (“Amazon Alexa,” for example): Mind the distinction between branded keywords, #hashtags and example, someone mentioning “Sprout Social” in a tweet represents the former, while someone tagging the account or using the #SproutSocial hashtag would represent the latter. The most common types of branded keywords are literal brand names, such as: Here’s a rundown of some of the most common types of branded keywords you’ll see in the wild. These types of keywords are discoverable through both social media and search engines. What are branded keywords, anyway?īranded keywords are phrases directly associated with your brand, products and services. In this guide, we’ll break down what branded keywords are, why you need to track them and the best way to do so. However, there’s a particular type of keyword that often gets overlooked.Īlthough they’re often treated as an afterthought versus and #hashtags, monitoring branded keyword conversations should be a top priority for companies today. Chances are you’re familiar with the concept of monitoring keywords.įrom ranking in search results to figuring out how customers found out about you, keywords often represent a treasure trove of marketing data.

Keyword search tracking